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Olive Elder Care

The Digital Makeover: Revitalizing Olive Elder Care's Online Presence

This case study demonstrates how our complete website and technical SEO overhaul transformed Olive Elder Care's digital footprint.

About the Client

Olive Elder Care is a leading provider of compassionate senior care services, including assisted living, palliative care, and dementia support. They are known for their high standards of care and commitment to improving the lives of elders and their families. Their website is a critical lifeline, connecting them with those seeking their services.

The Challenge

Olive Elder Care's website was struggling. Key issues included:

Slow Performance: Pages were slow to load, frustrating users and causing them to bounce. This also negatively impacted search engine rankings.
Outdated UI/UX: The user interface was not modern or intuitive, making it difficult for families to find the information they needed and trust the brand.
Poor Form Usability: Contact and inquiry forms were clunky and hard to use, creating a barrier to lead generation.
Lack of Structured Data: The website lacked schema markup, preventing search engines from properly understanding their services and showing them in rich, informative search results.

These problems combined to create a par user experience that hindered their ability to attract new clients.

Our Solution

How we approached and solved the challenge.

Our team tackled the challenges with a comprehensive strategy, rebuilding the website from the ground up on a Next.js framework with a headless WordPress CMS. This powerful combination provided the best of both worlds: exceptional performance and a flexible, easy-to-manage content system.
Our key actions included:

UI/UX Revamp: We designed a new user experience with a focus on empathy and clarity. The new design is clean, mobile-friendly, and intuitively guides visitors through the process of exploring services and contacting the center.
Performance Optimization: By using Next.js and its built-in optimizations, we significantly improved page load speeds, providing a seamless user experience.
Structured Data Implementation: We added structured data schema for LocalBusiness, Organization, and MedicalCondition, enabling Google to better understand their services and display rich results. This immediately boosted their visibility for relevant searches.
Analytics Setup: We set up GA4 (Google Analytics 4) through GTM (Google Tag Manager) to accurately track user behavior, form submissions, and other crucial conversion metrics, providing valuable insights for future improvements.