The Domain Migration Recovery: Soaring to Success for a Travel Website
This case study details how we successfully recovered a travel website's rankings and traffic after a major domain change, leading to significant growth in just under a year.
About the Client
A boutique wellness retreat offering nature immersion and holistic healing experiences.
The Challenge
A travel website had recently undergone a domain change, which, without proper SEO foresight, led to a catastrophic loss in search engine rankings and organic traffic. The website essentially lost its online authority and visibility, resulting in a dramatic drop in inquiries and revenue. We were tasked with rebuilding their entire online presence from the ground up to restore and surpass their previous performance.
Our Solution
How we approached and solved the challenge.
Our approach was a multi-faceted campaign focused on both technical recovery and long-term growth. We treated the website as a new entity while leveraging its existing brand authority.
- Foundation First: Keyword Research: We conducted extensive keyword research to identify high-value, relevant terms for their travel destinations and services. This formed the backbone of our content and optimization strategy.
- On-Page Optimization from Scratch: We rewrote all meta titles and descriptions to be compelling, keyword-rich, and user-friendly. This was crucial for re-establishing relevance with search engines.
- Content is King: We created engaging and informative content for all category and service pages. This went beyond simple descriptions and included travel guides, FAQs, and tips, providing genuine value to users and signaling authority to Google.
- UI/UX Enhancement: We performed a detailed competitor analysis to identify industry best practices. Based on these insights, we implemented UI/UX enhancements to make the website more intuitive, visually appealing, and trustworthy. We improved navigation, simplified booking forms, and enhanced the overall user journey.
Technology Stack
Tools and technologies used in this project.
Results & Impact
Our strategic approach yielded exceptional results in less than a year.
Screens & Gallery
Visual showcase of the final implementation.
"Our new site feels intuitive and fast on mobile, and managing content is much easier for our team."
Similar Projects
Other work in related industries.
Ready to get similar results?
Let's discuss how we can help grow your business online.